Listing a home is collaborative. I'll cover many details to promote your home. You'll need to keep it "show-ready." Together, we can do this!
You’ve checked off most of the items on your “to do” list for getting your home ready to sell. You’ve also made the last-minute improvements so that your house offers a great first impression for buyers. We’ve worked together to establish a price that will make it attractive to buyers and we’ve signed the necessary papers. What happens now?
When it comes time to sell, we will meet and go over the specific plan for your property. We mutually agree to the date the property will go on the market, the dates that we’ll hold open houses, and the specific ways that we’ll market your home. And then we make it happen!
Some of the things I do to launch a property for sale include:
Hiring a professional photographer and creating materials that showcase your homes best features. I work with professional photographers who create beautiful shots or even videos that really make your home shine. I also have a professional floor plan drawn so buyers understand your home’s layout.
Marketing your home in the typical ways, with flyers, postcards and other tangible pieces, but also utilizing social media and other electronic methods. It really becomes a multi-faceted approach to getting the word out. That includes making sure my agent network, that includes over 300 brokers in my Keller Williams Realty Professionals office, know all about the features and benefits of your home as soon as it’s on the market.
Making it personal, with activities such as hosting open houses for clients and other brokers. We want to create opportunities for prospective buyers to come in and envision themselves living in your home. Even with our ability to access information electronically, nothing beats physically being present.
Here are some of the things you should be prepared to do once your home is listed:
Make sure your home is always “show-ready.” This means no dirty dishes in the sink, no laundry on the floor, no papers or miscellaneous items out on the counters, bathrooms clean, toilet seats down, no dust bunnies in the corners, etc. It can be a little inconvenient, but it will make your home more appealing to buyers.
Turn on lights, open drapes and blinds during the day, keep pets secured, play quiet background music, light the fireplace (if seasonally appropriate), infuse the home with a comforting scent like apple spice or vanilla.
Be prepared to leave the property while it is being shown. We can set up a viewing schedule if that helps.
There are many details to buying and selling a home. Past clients have appreciated my ability to effectively market their home and help them stay informed and calm during the process. It’s all part of making your dreams a reality and the reason I’m a realtor. Let’s do this!
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